See where calls originate, and which of those areas are most responsive to phone-contact options. You can segment by paid channels in the Acquisition > Google Ads > Campaign report. Segments are not available for this report. Metrics by each of the following dimensions:Ĭompare how well different channels align with offering your users the option of contacting you by phone. ![]() See an overview of the calls you receive as a result of displaying a contact number on your web pages. The reports let you evaluate the metrics above in the context of different dimensions. The number of sessions in which users viewed a page that included your number The number of calls made to your number that weren't answered The number of phone calls users made to your number The percentage of phone calls that resulted in a conversion The number of calls that resulted in a conversion The number of calls / The number of times users saw your number on a page The average length of time of calls to your number Phone Analytics measures how users take advantage of finding your phone number on your web pages by reporting: ![]() Learn more about Policy Requirements for Phone Analytics. ![]() Calls beyond a specified duration are considered conversions. The snippet displays a Google-generated number that forwards calls to your business. #WEBPAGE FX PHONE NUMBER CODE#To implement Phone Analytics, you set the necessary options for your Analytics property, and add a snippet to your Analytics tracking code on each page where your phone number appears. Phone Analytics lets you measure the efficacy of phone calls as part of the conversion path. Even though ecommerce has become almost entirely self service, there are categories of transactions that benefit from the availability of person-to-person contact.
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